Sustainability is no longer a buzz word; it has become a way of life. Sustainable way of living holds the future of the human race & the earth.

What keeps us occupied is our continuous effort to produce high quality denim fabrics with low environment costs. Reduce, Re-use, Re-cycle, Re-cover and Re-think are the foundation that holds the edifice of our sustainability initiatives.

OUR MISSION
LESS WATER
  • State-of-the-art Zero-liquid discharge, 100% biological effluent treatment plant recovers about 97% of water for reuse
  • Smart dyeing techniques that significantly reduce water consumption up to 80%
Less Water
LESS WASTE
  • Reduced CO2 emission and water footprint by using more than 9300 metric tons* of fibers comprising post-consumer waste, organically grown Cotton and BCI Cotton (*FY1920)
Less Waste
LESS ENERGY
  • 26% reduction in energy consumption measured in terms of TOE/ton
  • Saved about 400.000Kwh of electricity in the last 4 years
Less Energy
LESS CHEMICALS
  • Less effluent with salt-free dyeing technique
  • Up to 20% less sludge, 90% less CO2, 50% saving in water consumption
Less Chemicals
REDUCTION IN
CARBON FOOTPRINT

A lush green campus 70,000+ live plants and
on-going initiatives to plant about 5,000 trees every year.

Reduced CO2 emission by 65 Metric tons in 3 years,
with production of own biogas